Hello, I'm Kris

Reading List

Part right-brain story teller part left-brain scientist, I'm a diagonal thinker who enjoys hard problems. Currently CMO at Shipium in Seattle. I tend to join product-first companies with technical founders very early and help build then scale marketing efforts.


Non-obvious Startup Lessons, 2007-2019

A summary of non-obvious lessons from the first 12 years of startup leadership. The tips steer away from cheap inspirational GIFs you see on LinkedIn, and more towards the hard-truths about things no one seems to talk about. Self-financed a limited run, with a few copies left.


Complete Cloud Compliance - How regulated companies de-risk the cloud and kickstart transformation

Envisioned, designed, and co-authored the acclaimed book that guides healthcare organizations towards an achievable compliance posture on the public cloud.


Over the years, I personally presented or managed keynotes and panels at over 17 industry-leading conferences, such as HIMSS, Health 2.0, Annual HITRUST Summit, PNW Risk Forum, Digital Health Summit, Microsoft Build, Microsoft Ignite, and AWS reInvent. The SXSW 2018 presentation on what causes digital health to fail was my favorite. Sadly it looks like SXSW just took down their 2018 content.


The Digital Health Success Framework (DHSF)

Created the DHSF, a guided strategy for digital health products to follow over a 36-month timeline. The project is an accumulation of over 4,000 conversations with the market, investors, and partners. Project was made in 2017 while at Datica.


The Language of Product

A 2014 illustrated essay capstoning the first half of my career focused on product design and product management. Written at a transitionary moment in time as I moved towards a marketing career path. Crazy to think that was a decade ago.